How LBS Sustainability IR increases conference engagment with climate action

About LBS

LBS Sustainability Investor Relations is a strategy-based investor relations consulting company with offices in Hong Kong, Shenzhen, and Singapore. LBS specializes in providing customized investor communications and outreach services, fostering relationships between clients and their stakeholders. They transform ESG commitments into tangible investment value.

The challenge: enhancing post-event feedback

LBS needed to increase response rates to their event feedback surveys at their annual Sustainability Investing Forum. They wanted a solution that would:

Improve attendee engagement with post-event surveys

Align with their sustainability mission and values

Demonstrate their commitment to ESG principles

Create a tangible impact that resontes wtih stakeholders

The solution

Embracing their motto, "Think Big and Act Small," LBS partnered with OneSeed to plant a tree for each completed Sustainability Investing Forum feeback survey:

Attendees received a personalized experience with the trees planted for their action

The initiative was promoted throughout the conference to generate awareness

LBS integrated the tree planting impact story into their stakeholder communications

结果

68% INCREASE

By adding a positive impact component, the survey response rate improved by 68%, from 14% to 23%.

"Not only did we increase our survey response rate dramatically, but we also created a meaningful environmental impact that resonated with our stakeholders and aligned perfectly with our ESG messaging."
陈若琳

成功的原因

The success of this initiative lay in its ability to blend audience feedback action with environmental action. By using the OneSeed tool, LBS turned routine event feeback into an impactful activity. The tree-planting incentive resonated with stakeholders, transforming their participation into a shared environmental mission.

陈若琳

Founder and Managing Director, LBS Sustainability IR

Now, more than ever, businesses are thinking about their effects on the planet and how they can start helping rather than hurting the environment. We are on a mission to help businesses achieve their sustainability goals and operate greener. Teaming up with OneSeed allowed our event attendees to participate in the act of planting a tree hands-free, seeing how easy it is to incorporate sustainability. We truly believe, together we can create a lasting green legacy for the future.

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参考资料

为什么 "走在路上 "很重要

一旦可持续发展通过三重底线（TBL^）1 等概念进入主流意识，那些从未考虑过社会和环境问题的公司就会突然陷入追赶的困境，他们需要寻找简单的途径来实现可持续发展，而不需要进行彻底的变革。公众和政府要求企业减少影响的压力与日俱增，这就产生了 "^洗绿"行为2 ，它很容易误导真正寻求环保企业的投资者和消费者。一旦 "洗绿 "行为被揭露，就会严重损害公司的品牌和底线。LBS 可持续发展投资者关系部认识到向客户强调这一主题的价值，这对可持续投资而言是一个重大问题。

¹ 三重底线：什么是三重底线？

² 洗绿：什么是洗绿，如何避免洗绿

如何提高调查回复率

据《^福布斯》报道，一般的回复率为 2%-16%3，10%-20% 被认为是较好的回复率。提高数字活动回复率的 5 种方法是

在整个活动期间宣传您的调查
活动结束后尽快发送调查问卷
使用激励措施
有明确的行动号召

³ 有人说客户调查已死：他们错了，原因如下